EXEC SUMMARY:
CHALLENGE:
To power the conversational intelligence in their all-in-one revenue enablement platform, Mindtickle needed a high-performing bot that could automatically record calls reliably, securely, and in high fidelity.
SOLUTION:
Rather than build individual recording integrations for every meeting platform used by their customers, Mindtickle partnered with Recall.ai to efficiently record calls and bring them into Mindtickle’s platform.
RESULTS:
Mindtickle now relies on Recall.ai’s recording bot to record key customer conversations in high quality video while upholding strict security and compliance standards, empowering Mindtickle engineers to focus on optimizing customer experience with AI-driven insights.
Mindtickle automates secure call recording with Recall.ai to power AI-driven insights
Inside every conversation with a customer are insights that can drive revenue. But as growing companies see customer touchpoints become more numerous and complex, it’s not easy for sales and service organizations to keep up with customer data, much less derive useful analysis from these interactions. Recognizing this struggle among sales and service organizations, Mindtickle built a revenue enablement platform that can learn from every touchpoint and empower customer-facing teams.
“Our revenue enablement platform includes conversational intelligence, which is a key element to how our customers measure and make decisions based on insights from infield interactions,” said Anand Menon, Director of Engineering at Mindtickle. “Our Call AI product takes call recordings and uses AI to generate summaries, key moments, and action items to save time and improve the productivity of sales reps.”
By automatically analyzing conversations to find and replicate winning behaviors, Mindtickle’s Call AI helps organizations strengthen their sales and service culture. This not only grew productivity and selling skills across teams, but also empowered organizations to find key areas to improve products and services for superior customer retention.
Challenge: Ensure high quality call recording every time without compromising customer experience or security
In order for Mindtickle’s Call AI tool to analyze customer conversations, it needed those calls recorded reliably and securely every time—no matter the communication platform and without requiring a meeting participant to manually record.
“Recording a call and having it available on the platform is an absolute must have,” Menon said. “This is table stakes, and we want to do this with high fidelity, clarity and high reliability. Equally important is we need to uphold strict security and compliance standards expected of us by global enterprises.”
However, ensuring high quality and secure recording by building a bot proved more time-consuming than expected—especially considering each video meeting platform would require its own integration. If Mindtickle could not find a practical solution, their platform would lack the critical call data it needed to empower their customers’ sales and service teams. This led Mindtickle to seek out a proven third-party solution.
Solution: Save developer time by integrating a highly mature bot as a service
In Recall.ai, Mindtickle found the high-performing and secure API they needed to record audio and video across all major video meeting platforms. Most importantly, partnering with Recall.ai would solve their recording challenges without taking their developers away from customer experience work that truly mattered.
“Partnering with Mindtickle was about freeing their engineering team to innovate where it counts,” said Amanda Zhu, Co-Founder at Recall.ai. “They can skip the complexity of building and maintaining multiple integrations and focus on what truly matters—delivering powerful, AI-driven insights for their customers.”
Recording quality you can hear
Delivering integrations across meeting platforms, Recall.ai equips Mindtickle with the seamless, high quality recording capabilities they need to power their AI-driven insights.
“Recall.ai’s highly mature product gives us a bot as a service. The integration records conversations in high fidelity audio and video and brings them into the Mindtickle platform where we start doing our AI-based process,” said Menon.
Prioritize what matters for developers
In spite of how important quality recordings were to Mindtickle’s platform, the company did not want to tie down their developers in creating recording bots across every video platform. Recall.ai makes it easy to acquire quality recordings from every call while enabling Mindtickle’s developers to focus on optimizing their Call AI technology.
“Any company that has conversational intelligence requirements, should reflect and ask yourself, ‘Are you in the recording business or are you in the AI driven insights business?’” said Menon. “We came to the decision to partner with Recall.ai rather than build our own integration for every single VC platform out there.”
Results: Secure, high fidelity call recording to drive AI leadership
With Recall.ai providing simplified, secure, and high fidelity call data to Mindtickle’s platform, the company has the insights they need to deliver an innovative revenue enablement platform. And these insights are winning the company significant recognition. When Mindtickle was recognized as a Leader in The Forrester Wave™: Revenue Enablement Platforms, Q3 2024, the report highlighted Mindtickle’s “strong innovation roadmap.”
"This recognition as a Leader not only highlights for us our innovation but also our deep commitment to our customers' success," said Krishna Depura, CEO and co-founder of Mindtickle. "We believe that our true impact is measured by the results we help our customers achieve—results that empower them to reach and exceed their revenue goals."
Learn from every touchpoint to deliver the best service. This goal brought Mindtickle and Recall.ai together, and thanks to a successful call recording partnership, will enable a bright future for both organizations.
“We’re so proud to play a role in Mindtickle’s journey,” said Amanda Zhu, Co-Founder at Recall.ai. “Their success shows what’s possible when developers are freed from infrastructure headaches and can focus entirely on creating an exceptional, insight-driven experience.
