Problem: Attention couldn’t reliably capture real-time audio streams from Zoom — or any other platform, for that matter.
Solution: With Recall.ai, Attention was able to build recording integrations with Zoom, Microsoft Teams, and Google Meet, saving 9 months engineering work, increasing their TAM and freeing up internal resources.
Attention is building the next generation of sales intelligence tools to help businesses achieve their full potential. By leveraging audio streams from actual conversations, they provide powerful insights for revenue, product, and marketing teams conducting demos online. Their integrated sales assistant offers real-time coaching, automatic CRM updates, and follow-up emails derived from sales conversations.
Challenge: Attention needed a reliable way to get real-time transcripts from Zoom and other platforms
Attention is a tool that provides AI-powered, real-time guidance in sales meetings. To do this, Attention needs access to audio streams from these meetings.
The Attention team initially built a prototype with Zoom RTMP streaming to get real-time audio streams from conversations. There were three main drawbacks of this method.
- The integration only worked with Zoom, so Attention’s audience was limited exclusively to sales calls that were hosted on Zoom.
- The RTMP link popped up as a live stream notification, which scared some of Attention’s users. Plus, users had to install an app before Attention could work, adding friction to product usage.
- Speaker diarization (distinguishing between different speakers) was extremely difficult with only one mixed audio stream, and resulted in speaker inaccuracies that affected the end output of Attention’s product.
Attention knew they needed a new solution for gathering real-time audio data from video conferencing platforms and started by looking into building their own meeting bots from scratch. Quickly, they saw that it wouldn’t be an easy task: the bots would take over nine months to build, which was far too great of a time investment for their team.
Anis Bennaceur, the Co-founder and CEO of Attention, decided it was in Attention’s best interest to find a third-party API that could do the job.
That’s when they found Recall.ai.
Solution: An API tool that could record meetings real-time and relieve the Attention team
Attention used Recall.ai, a quick-to-implement API tool that resolved all of their Zoom RTMP headaches. Between the smooth integration, the improved UX, and the reliable technology, Recall.ai proved to be the perfect solution for Attention.
Seamless integration
The engineering team explored building a bot internally, but it would’ve drained valuable resources that would be better used to build differentiating product instead.
“We realized that having that meeting bot was the perfect fit,” said Anis. “Because you guys provided an out-of-the-box meeting bot API, we didn't need to build a meeting bot from scratch for each different platform.”
Accurate speaker diarization and improved user experience
When Attention used the Zoom RTMP integration, they struggled with accurate speaker diarization.
Recall.ai is able to fetch separate audio streams per speaker, as well as speaker names, with completely solved Attention’s diarization problems.
Not to mention, with the meeting bot integration powered by Recall.ai, Attention’s users stopped receiving mid-session pop-ups, and also didn’t need to install anything anymore to use Attention. The Recall.ai bot joins meetings and records automatically, so users don’t need to interact with the tool at all.
Stability
Being able to capture audio data reliably was critical for Attention. Anis explained, “Since we’re working with so many clients, we have to provide stability 24/7. We process thousands of sales calls every month while still focusing all of our engineering efforts on our core value prop, so we needed a tool we could completely rely on.”
The Recall.ai team followed through on expectations, enabling Attention to integrate with Google Meet, Microsoft Teams, and Zoom quickly. Anis shared, “The product is stable and setting Recall up was extremely fast and seamless — both because of the tool and because of the Recall team.”
Result: Freed-up internal resources and an increased TAM
It’s been nearly a year since Attention integrated Recall.ai into their system and the team has noticed two key benefits.
First, their TAM increased significantly overnight because they could support customers on not only Zoom, but Google Meet, and Microsoft Teams as well.
Second, Recall.ai’s ready-to-go solution saved the Attention team the trouble of building and maintaining their own meeting bot. As a result, they could focus on building differentiating features for their core product.
“At the end of the day, working with Recall allows us to make sure everything is stable,” Anis said. “By outsourcing our bot maintenance to the Recall team, we’ve been able to focus all our efforts on building new features, faster.”
